Concussion Media
파이널 결과
프로젝트 개요
The primary goal was to execute a radical UX redesign of Concussion Media's marketing SAAS dashboard and its extensive interconnected analytics pages.
We aimed to transform complex performance metrics, audience segmentation, and creative data into an intuitively digestible and actionable platform.
The main challenge involved radically overhauling a dense existing system to make a vast volume of marketing data, including CTR, CPC, conversion rates, profit, and detailed audience segments, immediately actionable across numerous interconnected pages.
We had to simplify complex comparative analyses, integrate AI-powered news feeds for trends and anomalies, and design intuitive displays for top-performing creatives and historical trends.
We successfully delivered a completely redesigned analytics platform that's now a powerful, intuitive tool for Concussion Media's marketing teams.
By creating a consistent UI and streamlining comprehensive data, we enabled clear comparative analysis and effective ad spend forecasting.
The new platform, loaded with a host of new features, provides teams with the tools for real-time decision-making and continuous campaign optimization.
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의 범위 일
아키텍처
디스커버리
How we started: Our Discovery phase for Concussion Media involved an immersive dive into the Marketing SAAS analytics domain, including a thorough analysis of existing dashboards.
We meticulously researched the client's current complex dashboard to pinpoint specific UX challenges related to data density and the clarity of critical metrics (e.g., CTR, Profit, Conversions).
User flow
We created user flows, essential for defining the intricate navigation and interactions across the radically redesigned dashboard and its numerous analytical pages.
These detailed flows not only illustrated all existing connections but also clearly described the integration of new features and data modules.
사려 깊은 사용자 중심 설계로 제품 경험을 혁신하고 실제 비즈니스 성과를 창출하는 방법을 알아보십시오.설계와 전략이 조화를 이룰 때 무엇이 가능한지 알아보십시오.
와이어프레임
UI 프로토타입
브랜딩 및 로고
무드보드 + 3가지 스타일
UI 및 디자인 시스템 단계
향후 작업을 위해 다시 고용할 예정이며 적극 추천합니다!
랜딩 페이지
애니메이션
배송
개발
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