LenderPal

Chrome plugin
Real Estate
From scratch

Final results

results
Screens
150+
Time
250h+
Team composition
4 experts
Budget range
$10k - $15k

Project overview

overview
Goal

Our mission was to design a Google Chrome plugin from scratch for real estate agents, featuring an integrated insurance marketplace.

We started with in-depth domain research to fully understand the workflows, pain points, and needs of real estate professionals. This foundation allowed us to create a tailored solution that simplifies their daily tasks and adds real value.

Challenge

The main challenge was fitting a full-featured, intuitive navigation system into the limited space of a Chrome plugin interface.

We had to design all essential user flows using the client’s existing UI kit, ensuring consistency while maximizing usability within tight layout constraints.

Outcome

The result is a compact yet powerful Chrome plugin that streamlines the workflow for real estate agents and enhances their daily productivity.

By combining thoughtful UX, a clean UI, and smart use of the existing design system, we delivered a tool that feels both familiar and refreshingly efficient — all within the constraints of a browser extension.

Scope of work

work
Information
Architecture
Discovery
5h
User Flow
29h
Wireframes
91h
Branding & Logo
UI & Design System
83h
Landing page
Delivery
23h
Development
Adaptives
Animation

Discovery

How we started: In the discovery phase, we conducted a Competitor Audit, User Interviews, and mapped out detailed User Journeys.

These activities gave us valuable insights into user needs, pain points, and industry standards—helping us define a clear product direction and design with purpose from the very start.

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User flow

Based on our research, we created a detailed user flow to define the complete journey — from entry to goal completion.

This allowed us to account for all possible scenarios, corner cases, and screen states, ensuring the final design would feel seamless, intuitive, and ready for real-world use.

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LenderPal mortgage app user flow — account setup and settings screen structure showing registration, subscription, and loan application steps
LenderPal dashboard user flow — loan request creation, dashboard overview, and user actions mapped with navigation paths
LenderPal mortgage loan user flow — step-by-step loan application process with input forms, approvals, and user navigation paths
LenderPal homepage user flow — entry points leading to sign up, loan request, and key user interactions across the app
LenderPal mortgage app user flow — account setup and settings screen structure showing registration, subscription, and loan application steps
LenderPal dashboard user flow — loan request creation, dashboard overview, and user actions mapped with navigation paths
LenderPal mortgage loan user flow — step-by-step loan application process with input forms, approvals, and user navigation paths
LenderPal homepage user flow — entry points leading to sign up, loan request, and key user interactions across the app
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Wireframes

At this stage, we built a black-and-white version of the product to focus purely on layout, structure, and functionality—without the distraction of visuals. Wireframes helped us validate ideas early, organize content effectively, and ensure that every key element had its place before moving into visual design.
LenderPal interactive map showing available properties in Brooklyn area with price, size, and location details
LenderPal refinance cost calculator displaying title fees, loan policies, settlement services, and refinancing costs for buyers and sellers
LenderPal homepage user flow — entry points leading to sign up, loan request, and key user interactions across the app
LenderPal mortgage refinance calculator with inputs for ZIP code, loan balance, term, and credit score, displaying bank offers with rates and monthly payments
LenderPal interactive map showing available properties in Brooklyn area with price, size, and location details
LenderPal refinance cost calculator displaying title fees, loan policies, settlement services, and refinancing costs for buyers and sellers
LenderPal homepage user flow — entry points leading to sign up, loan request, and key user interactions across the app
LenderPal mortgage refinance calculator with inputs for ZIP code, loan balance, term, and credit score, displaying bank offers with rates and monthly payments
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UI prototype

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Branding & logo

Branding
Logo

Moodboards + 3 styles

Moodboards
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UI & design system stage

UI & design system
We started with moodboards to define the product’s style, then created three design directions for key screens using selected fonts and colors. After aligning on the visual direction, we designed the full UI and built a lightweight design system for consistency and faster development.
Laptop mockup displaying LenderPal mortgage dashboard with map view, loan details, and property listings
Desktop monitor showing LenderPal mortgage assistant welcome screen and loan guideline interface
LenderPal app UI showing tools directory and purchase loan calculator with mortgage rates
LenderPal app UI showing tools directory and purchase loan calculator with mortgage rates
LenderPal insurance quotes interface with options from Travelers, Nationwide, and Liberty Mutual alongside main website landing page
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This was a large design project in which these guys excelled.
Their expertise as a user experience agency was evident throughout, especially in their attention to detail in user testing and creating seamless user flows.

Will definitely be hiring again for future work and would highly recommend!
Infinite Touch client portrait — partner in UX collaboration project
Riley Thomas
Director of Product

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Landing page

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Animations

Animations

Delivery

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Development

Deleveloped with:
VIEW REAL DEMO
Development hours
Annual average cost savings
Customer satisfaction
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