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Forever Beauty App

Beauty

Mobile

SAAS

Redesign

Final results

results

Screens

400+

Time

351h

Team composition

4 experts

Budget range

$10k - $15k

Project overview

overview

Goal

Forever Beauty came to us with an existing design and an early user base. The goal was to refresh the UI to improve navigation and encourage users to stay longer within the system.

The redesign had to respect the brand’s visual identity and work seamlessly with the current backend logic — no changes under the hood, just a smarter, more engaging experience.

Challenge

We had to solve key UX issues without changing the backend. Users struggled with navigation, lack of guidance, and overall usability.

This caused low retention and high drop-off rates — many users left before completing key actions. Our goal was to improve clarity and engagement within the existing system constraints.

Outcome

We started with a full audit of the existing screens and, guided by domain research and UX best practices, proposed a new user experience that solved key issues around unclear navigation and user confusion.

Based on this foundation, we refreshed the app’s visual style and delivered a clean, modern UI that feels intuitive and aligned with the brand.

Scope of work

work

Information
Architecture

Discovery

User Flow

Wireframes

109h

Branding & Logo

UI & Design System

142h

Landing page

Delivery

Development

Adaptives

Animation

Discovery

How we started: Our work began with in-depth research into the beauty tech space, analyzing competitors and user behavior to spot market gaps.

We followed this with a detailed UX audit of the existing design, uncovering usability issues and areas for improvement.

These insights guided targeted UX updates to enhance navigation, AI report clarity, and personalization flow.

Forever Beauty mobile app UI screens showing personalized skincare solutions, AI beauty report, daily routines, and makeup selection interface

Forever Beauty UI audit slides — highlighting problems and solutions in label clarity, spacing, button hierarchy, and schedule usability.

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UX audit

Information Architecture

We used the existing screen layouts as a foundation to map out the application's structure.

Our focus was on reviewing all flows, building clear connections between them, and ensuring nothing was missing — creating a seamless, unified experience across the app.

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Forever Beauty app user flow — home menu navigation and skincare home remedies screens

Forever Beauty app overall screen flow — full journey from splash screen to skincare home remedies and main features

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Wireframes

We developed high-fidelity wireframes to meticulously detail the visual layouts and interaction flows for Forever Beauty. These served as precise blueprints, bridging structural planning with visual design and guiding development teams.

Forever Beauty skincare app user flow — home screen navigation, menu structure, and skincare home remedies section

Forever Beauty skincare app overall screen flow — complete navigation map from splash screen to skincare routines

Forever Beauty skincare app user flow — detailed skincare home remedies screens with progress tracking and product guidance

Forever Beauty skincare app overall screen flow — visual sitemap of onboarding, home, and skincare features

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UI prototype

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Branding & logo

Branding

Logo

Moodboards + 3 styles

Moodboards

To update the visual style, we prepared three moodboards with distinct directions for the client to choose from. Once a mood was selected, we designed 3 variations (styles) of 3 key screens — each with unique details but a shared tone — to bring the style to life in the actual product context.

Dermatology AI app UI moodboard — violet monochrome palette, flat design with light shadows and round corners

Beauty app UI moodboard — violet branding, colorful backgrounds, decorative circles and photography elements

Cosmetic app UI moodboard — pastel color palette with glass effect cards, large paddings, and rounded buttons

Sephora-inspired beauty app UI moodboard — monochrome palette with antique typography and square elements

Makeup app UI moodboard — playful decorative typography, strokes, colorful elements on beige backgrounds

Skincare app UI — immersive photo-based design with bright colors, rounded elements, shadows, and glass effect

Skincare app UI — pastel color flat design with soft rounded buttons and friendly interface

Skincare app UI — minimalist layout with saturated backgrounds, square elements, and clean modern look

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UI & design system stage

UI & design system

We designed a modern, clean, and highly functional User Interface (UI) for Forever Beauty App. This involved selecting a precise color palette, clear typography, and custom icons to create a seamless and visually appealing experience.

Before and after redesign of skincare app home screen showing personalized solutions and modernized UI

Before and after redesign of skincare products scheduling screen with cleaner layout and progress tracking

Skincare app home screen and makeup guide navigation showcasing product categories and tutorials

Skincare app dark mode and light mode screens showing beauty report, product plans, and makeup guides

Beauty report and makeup selection screen with AI analysis and personalized options

Color preference selection and everyday makeup look tutorial screens

Filters, skincare schedule, and makeup guide screens with personalized user options

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This was a large design project in which these guys excelled.

Their expertise as a user experience agency was evident throughout, especially in their attention to detail in user testing and creating seamless user flows.

Will definitely be hiring again for future work and would highly recommend!