easyStorage Netherlands

Lifestyle
ECOMMERCE
Redesign
Website
Webflow

Final results

results
Screens
300+
Time
880h+
Team composition
5 experts
Budget range
$25k - $30k

Project overview

overview
Goal

easyStorage Netherlands approached us to design key website pages from scratch, fully aligned with the visual style of their newly acquired franchise.

Our task was to create a seamless digital experience that felt consistent with the parent brand while addressing the needs of the local market.

Challenge

The main challenge was transforming a complex physical service into a clear, intuitive digital booking experience that effectively guided user attention.

We simplified storage options, clarified pricing, and created a secure sign-up and login flow — all while building trust and addressing concerns about safety and hidden costs.

Outcome

easyStorage successfully launched as a user-friendly booking platform that simplifies the entire self-storage process.

We designed and developed an intuitive booking flow, transparent pricing, and secure personal data management — along with a full informational website. The platform clearly communicates the value of the easyPod service, helping users manage storage with ease and confidence.

Scope of work

work
Information
Architecture
Discovery
12h
User Flow
47h
Wireframes
139h
Branding & Logo
UI & Design System
185h
Landing page
Delivery
Development
417h
Adaptives
87h
Animation

Discovery

How we started: Our Discovery phase for E-Storage was driven by extensive UX research, aimed at deeply understanding the self-storage domain and user pain points.

We conducted a comprehensive competitor analysis, meticulously evaluating existing platforms and others to identify industry best practices and areas for innovation.

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Competitor research

User flow

We translated client requirements from paper into FigJam to ensure nothing was missed, then built clear user flows for a seamless booking experience.

Every path was mapped out — from exploring storage options to booking, account creation, login, password reset, and managing personal data.

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Wireframes

We made high-fidelity wireframes for easyStorage turning user flows into clear, detailed layouts. These wireframes mapped out key content and interactions for booking and account management, becoming a vital reference for both development and stakeholder feedback.
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UI prototype

We designed a modern, clean, and intuitive UI for easyStorage, optimized for desktop, mobile, and tablet. Our main focus was to ensure a seamless booking experience and clear content structure across all devices.с
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Branding & logo

Branding
Logo

Moodboards + 3 styles

Moodboards
To match the franchise’s visual style, we offered three moodboards with different directions to help the client choose the right tone. We then designed three screen variations based on the selected mood to showcase how the chosen style would work in the actual UI.
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UI & design system stage

UI & design system
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This was a large design project in which these guys excelled.
Their expertise as a user experience agency was evident throughout, especially in their attention to detail in user testing and creating seamless user flows.

Will definitely be hiring again for future work and would highly recommend!
Infinite Touch client portrait — partner in UX collaboration project
Riley Thomas
Director of Product

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Landing page

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Animations

Animations

Delivery

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Development

Deleveloped with:

During development, we translated every design decision into pixel-perfect implementation, ensuring the final product matched the vision down to the smallest detail.

We integrated Wized for rapidly write JavaScript in a low-code visual interface built for Webflow. Wized help solving coding challenges quickly with less code.

VIEW REAL DEMO
Development hours
400+
Annual average cost savings
$30k
Customer satisfaction
4.8/5
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